U.K. Retailers See More Mobile Shoppers
Mobile is becoming the go-to shopping channel for many consumers in the U.K.
In fact, recent data from Nielsen reveals that the number of shoppers accessing major retail sites from their Android devices grew by an average of 48 percent between June 2013 and June 2014. Moreover, the number of shoppers visiting the same retail sites from their desktops and laptops decreased by an average of almost 20 percent in the same time period.
It is important to note the study also found that Groupon lost one-third of its desktop and laptop audience in the last year, which now makes the company’s mobile user base larger than its desktop/laptop user base.
The study also shed light on the brands that are attracting the most and least mobile users in the U.K. While online retailers typically attract the most mobile traffic, the data reveals that some brick-and-mortar retailers, like Argos, are also attracting a large mobile audience. This data suggests that a good mobile presence is important for every type of retailer, as more and more consumers are leveraging mobile during to interact with retail brands online.