U.S. Leads in Fraudulent Website Traffic
The U.S. leads the world in fraudulent website traffic according to new data from native advertising company MGID.
The Q1 2015 data shows that 26 percent of the total fraudulent website traffic MGID blocked to more than 3,000 websites in its advertising network comes from the United States. This data is a result of an analysis of more than 30 million invalid clicks that MGID’s quality assurance blocked.
In fact, MGID blocks three major categories of invalid clicks, including “good bots” like web crawlers and analytics that are not humans and have the potential to perform a website conversion, all traffic that is a result of malicious publisher activity aiming to trick the network as well as accidental or repetitive clicks.
According to the data, the U.S. accounted for 26 percent of global fraudulent traffic, followed by the U.K. at 19 percent, India at 9 percent, Asia at 9 percent, Europe at 9 percent and Canada at 4 percent. Other countries accounted for the remaining 24 percent.
It’s also worth noting that overall, 51 percent of all invalid clicks blocked by MGID came from the U.S., while just 34 percent of valid clicks came from the country. The U.S., however, des dominate when it comes to “good bots,” accounting for 87 percent of this type of traffic worldwide.
“The U.S. market is the most lucrative one due to higher CPM's and online advertising spending which leads to the development of the most sophisticated robotic traffic pretending to be human. The only way to identify robotic clicks for sure is to go beyond the click and track what user is doing on client's landing page,” said Sergey Denisenko, CEO, MGID. “It has always been our strategy and more companies are starting to do the same, including Facebook, who now tracks real purchases instead of clicks and page views.”