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Uber-Like Service to Move Big Items Comes to Seattle, Entire West Coast to Follow

Posted on 7.19.2015

The revenue potential of providing same-day delivery for oversized purchases is huge - and customers are even willing to pay for it.

New research of American shopping habits by Seattle-area startup Fleetzen not only suggests that the majority of shoppers will shell out up to $100 for the convenience of same-day delivery for oversized items like BBQ grills, large screen TVS, furniture and more, but 41 percent of U.S. shoppers are also buying these large-ticket (and large-sized) items on impulse and in-store.

According to Fleetzen Co-Founder Nirdesh Mittal, “The research confirms and in many ways exceeds what we originally thought; that offering a same-day delivery option at a reasonable price can be a significant competitive advantage for a retailer of oversized items.”

The research also states that 25 percent of respondents said a same-day delivery option would increase their likelihood of a purchase of an oversize item, while another 39 percent went a step further and indicated it would give a significant boost to their chances of purchasing an oversized item.

This data supports Fleetzen's business model, as it's an on-demand Uber-like startup founded by two Microsoft veterans, but instead of moving people, Fleetzen moves oversized items like couches and kayaks.

Fleetzen plans to expand to the entire West Coast over the next six to twelve months, promises on-site arrival within one hour and costs about $50 for a 30 minute curb-to-curb haul. Retailers could leverage Fleetzen by promoting the app within store or, perhaps, more formal integrations will follow. 

The Fleetzen app is available in both iOS and Android. Fleetzen is currently available in the Greater Seattle area.


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