Under the Hood of the Top Digital Ad Platforms for 2015
According to the IAB, approximately 20 percent of all digital advertising is sold by one machine talking to another machine – and that stat is growing rapidly.
This stat suggests that if you’re looking to take your brand to new and greater heights in 2015, you should be considering programmatic buying. Not only is this modern way of selling and purchasing ads helping brands purchase inventory more efficiently, but it also helps brands deliver more relevant ads to consumers.
Before jumping head-first into programmatic, however, make sure to check out Website Magazine’s list of the Top 50 Digital Ad Platforms for 2015. Then, read below to discover additional insights about three of the companies on the list:
Rocket Fuel offers a programmatic media-buying platform that leverages the power of artificial intelligence to improve marketing return on investment across Web, mobile, video and social channels. The company’s Origin Programmatic Marketing Hub, for instance, uses data generated from how consumers interact with advertisers and the choices they make to deliver more relevant ads to consumers across channels.
Millennial Media offers two programmatic buying solutions, the Millennial Media Exchange (MMX) and Millennial Media Demand-Side Platform (DSP). Through the programmatic solutions, brands can target mobile audiences in real time with relevant messages as well as access premium inventory that is only available via the MMX.
BrightRoll can help advertisers more effectively and efficiently reach the right audience with the right message. The company offers advertisers access to measurement data as well as uses quality metrics to validate that ads are seen by real humans. Plus, advertisers have the ability to leverage BrightRoll’s programmatic technology for premium ad buys.