Understand Where Users are Getting Tripped Up on Your Website
AnswerDash, a provider of contextual point-and-click answer technology for websites and Web app, has recently announced the launch of new analytics features that provide insights into users’ behaviors.
Through its new analytics capabilities AnswerDash is able to highlight customers’ actual questions in context on the site or app, enabling businesses to leverage user data to improve user experience and conversion rates by highlighting which customer service answers are most effective in driving conversions. There are four key elements of new analytics offering: AnswerDash HotSpots, AnswerDash Answer Paths, Benefits Data and Usage Data.
AnswerDash HotSpots provides a quick view of where the most popular questions one pages stem from so companies can spot problem areas and trends quickly. Next, AnswerDash Answer Path shows companies users’ navigation patterns before and after viewing questions and answers, including where and when they make a purchase or leave a site. Benefits Data evaluates how helpful companies question and answer content actually is through customer satisfaction ratings. Finally, Usage Data reveals to companies which questions in AnswerDash have the highest views in order to learn what users are most confused about and how many people are using AnswerDash on the site.
“We're excited about leveraging contextual analytics from a platform like AnswerDash to make meaningful improvements to our website in collaboration with our marketing department," said Megan Ritchie Saffitz, director of leed support at the U.S. Green Building Council. "With a better understanding of the 'why' behind our users' behavior on our site, we get actionable data on how to improve our online experience without guessing.”