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Understanding Consumer Sentiment

Posted on 3.15.2015

The evolution of the Internet has forever changed the way that consumers discuss their opinions on brands, products and services.

To help brands better understand consumer sentiment Oracle has announced the release of a new analytics product titled Oracle Data as a Service (DaaS) for Customer Intelligence.

Part of the company’s Oracle Data Cloud, the new product delivers comprehensive analytics by combining data from a multitude social and enterprise service channels detailing customer intent, trending topics and emerging issues. To endow brands with these insights Oracle DaaS for Customer Intelligence uses a vast swath of unstructured data, both internal and external, as well as latent semantic analysis and natural language processing among other techniques.

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"Unstructured text and data is an increasingly challenging area for organizations to tackle, but has the potential to unlock the most competitive insights," said David Schubmehl, research director at IDC. "Oracle Data as a Service for Customer Intelligence is a key driver for unlocking structured insights from the world of unstructured data, giving businesses the customer information they need to make a real business impact."


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