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Understanding Shoppers' Who, What & Why

Posted on 2.22.2015

There’s nothing more frustrating to consumers than when a brand doesn’t know who they are, what they like or that they are loyal to a company on multiple channels, from app usage to how they shop in brick-and-mortar stores. 

SmarterHQ’s recently debuted platform unites these types of customer intelligence and cross-channel marketing to give retailers a full understanding of the relationship shoppers have with a retailer’s brand.

Aptly put, SmarterHQ states that it continuously refines the understanding of “who” is doing “what” and "why.” This allows merchants to have complete conversations with brands, online and off, increasing brand loyalty, conversion, average order values and other positive metrics. 

 “Data is only as valuable as the strategic insights you can draw from it and your ability to then act on it,” said Michael Osborne, CEO of SmarterHQ. “Our ability to transform raw data into customer intelligence has long been the driving force in helping our retail partners create deeper, more meaningful connections with their shoppers primarily through online sales channels. Today, we’re taking the next evolutionary step by empowering retailers to unite customer data within online and offline sales channels to gain value and knowledge in ways never before possible”

Popular sportswear retailer Finish Line has been using a beta version of the new SmarterHQ platform. 

“Every shopper who visits our website and mobile site, is someone trying to have a conversation with our brand,” said Aaron Buchanan, digital personalization manager at Finish Line. “SmarterHQ has enabled us to complete those conversations, while recognizing the people we are speaking with, no matter when or where they are shopping. Diving deeper into customer intelligence allows us to answer questions we previously could not, including, ‘what is this shopper’s value?’ ‘Where did they come from?’ ‘What information have they shared with us throughout their lifetime as a customer?’”

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