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Understanding the Difference in Consumers Desires from Country to Country

Posted on 3.08.2015

The Internet has enabled brands to open themselves up to consumers from around the world.

However, in order to best serve their international consumers, brands must first understand how shopping preferences differ between consumers around the world.

UPS and comScore have released the findings of the second “UPS Pulse of the Online Shopper” global study which details consumers e-commerce desires in Asia, Brazil, Europe, Mexico and the US.

According to the study, European shoppers are slow to embrace new shopping technologies with just 19 percent of their purchases made on smartphones (the lowest of all markets studied) and less than half (40 percent) of those studied stated they use retailer apps. On the other hand, consumers in Brazil are the most open to new and emerging technologies with more than half (56 percent) of their purchases being made online. Also 64 percent of respondents from Brazil said that they are in fact influenced by reviews or posts on social media when deciding whether or not to purchase a product.


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One of the most interesting findings from the study was consumers desire for their purchases to be delivered to someplace other than their home. In fact, 45 percent of respondents in Asia stated they would prefer to have their online order delivered to locations other than their home.

Other noteworthy findings include American’s desire for free shipping and Mexican’s use of mobile devices for product research before visiting stores.

"Consumers demand more from their package delivery experience, and today's online shopper expects us to respond by creating solutions that are convenient for them," said Alan Gershenhorn, UPS executive vice president and chief commercial officer. "Globally, we now have more than 13 million UPS My Choice® members and over 15,000 UPS Access Point™ locations and we continue to expand both services to meet their needs."

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