Unify Offline and Online Selling
Commerce software company LightSpeed has unveiled a new solution for brick-and-mortar retailers who want to sell online.
The solution, called LightSpeed Web Store for Cloud, provides retailers with a unified Web-based system for managing sales, inventory and customers both in-store and online. In fact, the point-of-sale system enables retailers to manage their entire business across channels.
“For most brick-and-mortar retailers, having an e-commerce presence is essential. When you have a high volume of inventory, however, adding a new sales channel can quickly make managing stock and sales quite complex,” said Dax Dasilva, chief executive officer and founder of LightSpeed. “Until now, there hasn’t been a system that integrates critical functions like e-commerce, inventory management and point of sale in real-time without sacrificing the functionality that merchants need to support their retail environments. LightSpeed Web Store for Cloud is the single tool that professional retailers need to deliver a true 360 degree view of their business and realize their vision for commerce.”
LightSpeed Web Store for Cloud aims to eliminate the challenges associated with managing multiple channels by allowing retailers to view and manage inventory from all selling environments, monitor sales, manage suppliers and track customer preferences from a single dashboard that is accessible both on the traditional Web or from the iPad app. Moreover, the platform’s customizable e-commerce templates allow retailers to choose from a variety of themes to easily create an online shopping destination for their customers. It is also important to note that the solution integrates with MailChimp, enabling merchants to collect email addresses and send personalized messages to their customers.