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UpSnap: Monetizing Audio Through Pay-Per-Call

Posted on 11.12.2006
UpSNAP, Inc. today announced an interesting new revenue generation opportunity for podcasters around a pay-per-call advertising model. Until this point, it seems like Podcasters have only had "sponsorships" available to generate revenue, despite the increasing popularity of podcasting and substantial audience reach figures of the past few years. UpSNAP is presenting an industry-first mobile advertising and revenue sharing program for its mobile audio partners by inserting pay-per-call advertising prior to the beginning of an audio stream delivered via its mobile podcasting service. Listeners responding to these targeted pre-stream ads are connected to a customer service representative to get more information or to place an order. Afterwards, they are automatically returned to their audio stream. The content partner then receives a percentage of the pay-per-call revenue paid by the advertiser.

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