Uptime Winners, Downtime Losers for 2013
The infrastructure and reliability of a website is crucial to the success of any enterprise.
This is because downtime can result in lost sales, reputation points and even lower rankings in the search engine. Unfortunately, many sites fell victim to downtime in 2013. Let’s take a closer look at the winners and losers from a reliability standpoint with insights from a new Panopta study.
The website and application monitoring service provider examined the performance of 132 top retailers in 2013. The findings reveal that 30 websites received a failing grade this year, which is actually a decrease from 2012. Failing grades are given to any site that does not reach 99.9 percent availability, as this is a standard established by hosting companies as a promise for customer satisfaction. As a whole, the studied sites suffered a total of 72,285 minutes of downtime in 2013, which actually represents a 26 percent improvement year-over-year.
Of the sites that received a failing grade this year, 23 are repeat offenders according to Panopta. Ten of the failing sites sell proprietary products, 12 of the sites are wholesale buyers who sell aggregated groups of products that can be purchased other places and the remaining eight sites are newcomers. The full list of sites that saw downtime include Abercrombie, Ann Taylor, Ann Taylor Loft, Banana Republic, Bass Pro Shops, Backcountry, Blockbuster, Brookstone, CB2, CDW, The Container Store, Crutchfield, Fossil, GameFly, Hammacher Schlemmer, J&R, Jo-Ann Fabrics, LEGO, Neiman Marcus, Office Depot, Old Navy, On Sale, Petco, Pixmania, Red Envelope, Sephora, Threadless, Victoria’s Secret, Wet Seal and Yoox.
It is also important to note that 19 percent of sites improved their performance in 2013, receiving a passing grade for site reliability after failing in 2012. These sites include Bluefly, Crate & Barrel, CVS, Disney Store, Gap, Gifts.com, Home Depot, JC Penny, Kmart, Lane Bryant, Lululemon, Meijer, Newegg, Pier 1 Imports, Reebok, Sears, Sephora, Sony Style, Tiger Direct, Timberland, Ulta and Urban Outfitters.