US Affiliate Census Report

Maureen Alley
by Maureen Alley 11 Mar, 2009
US Affiliate Census Report

Econsultancy and MediaTrust released its US Affiliate Census 2009 yesterday. The goal of the report was to decipher the ins and outs of affiliate marketing. Some highlights of the report include:

  • 17 percent of respondents generate $600,000 per year for merchants
  • PPC advertising ranked 48 percent
  • Top three promoted categories are: Health, Sport and Fitness with 41 percent; Gifts and Gadgets with 28 percent; and not far behind is Books with 27 percent
  • 58 percent of respondents see the increase use of mobile devices as an opportunity

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Maureen Alley
Maureen Alley
Maureen Alley, Communications Director for Wisconsin Youth Company, has 18 years of experience in content development ranging from trade magazine editor to public relations and content marketing. She has taught journalism and writing courses at Madison College and Marian University. Maureen holds a Master's of Science in Journalism from Roosevelt University in Chicago, and Bachelor of Arts in English and Writing from the University of Wisconsin - Stevens Point in Stevens Point, Wisconsin.