User Generated Content for President
User generated content (UGC) is one of the most powerful types of media there is. Whether it’s in the form of videos, product reviews, social media posts, article comments (or more), UGC is seen as authentic and trustworthy, which can have a direct impact on conversions, brand perception and even SEO (more on that later).
PowerReviews recently announced a partnership with Olapic to allow brands and retailers to step up their UGC game. Most ‘Net professionals are familiar with PowerReviews (a provider of ratings, reviews and Q&A technology), but may not know about Olapic, which is used by top brands including Hard Rock, Sears and Steve Madden. Olapic essentially curates social UGC from sites like Instagram, Facebook, Tumblr and Vine for use on a website. This brings social conversations to a company’s website, where conversions actually happen (see Hard Rock example below). With this new partnership with PowerReviews, Olapic will now capture and embed user-generated content such as ratings, reviews, images and video directly into the purchase path.
“PowerReviews is delighted to partner with Olapic to offer leading brands and retailers curated visual content alongside product reviews,” said Matt Moog, CEO of PowerReviews. “By empowering consumers to contribute images and videos to brand websites, further enriching the reviews they submit, we are extending and deepening the relationship between the brand and consumer.”
As for SEO implications, UGC provides unique content for the search engines to associate with a brand. Further, when users are writing content for a site, they are organically adding keywords and also spending more time on the site. The latter, of course, indicates a good user experience, which is something the search engines want to see from the sites they are sending searchers too.