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Using Data to Competitive Advantage

Posted on 10.31.2005
Your goals are to quickly find new consumers who are interested in your brand and products, convert them into buyers and create a competitive advantage. Today’s online channels and technologies allow you to generate a significant volume of customers and valuable consumer data like never before, but the important questions remain unanswered. What are the best strategies for acquiring customers online? What data is important? How should you store it and use it to guide your strategy. In this session you will learn: · New approaches to online customer acquisition where consumers request to be marketed to and marketers pay only for the qualified leads they acquire · How to precisely target millions of consumers over multiple online channels including email, co-registration, vertically-targeted online properties and dynamic polls · Techniques to convert customer data into a long-lasting competitive advantage based on a survey by the Direct Marketing Association and David Shepard Associates · How to convert the raw data into meaningful insights about customers.

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