Using Deep Audience Data & Social Influence
As a social media influencer, one day you're in, the next you're out.
As a brand advertiser, the trick is to activate audiences before those influencers fall out of favor. That's why using systems that provide insights into those audiences, such as what motivates them, are so important to the advertising ecosystem.
A partnership announced recently between ROI Influencer Media and StatSocial will make it much easier for brands to activate the audiences of celebrity influencers by offering data that will make it possible to expand the reach of display media and programmatic media with influencer content,
Under the partnership, ROI Influencer Media will gain a deeper understanding of the social media audience of each of its influencers, thanks to StatSocial's market leading audience insights. ROI Influencer will leverage these insights to deliver display media and programmatic advertising to promote branded influencer content to their audiences.
"We're excited to give brand advertisers the knowledge they crave about engaged influencer audiences, helping align target audiences with the right celebrity voices," said StatSocial CEO Michael Hussey. "Advertisers can now reach the audiences of ROI Influencer Media's top celebrities with custom Influencer content, display media and programmatic media."