Using Email to Counter Cart Abandonment
Customer emails are one of the most valuable digital assets an internet retailer can posses. Most Web experiences are anonymous however - and that's a problem for those looking to get more value out of their list.
Ecommerce personalization provider Barilliance has announced a feate that will enable online retailers to retarget any visitor arriving from their email blasts with personalized abandonment emails, without requiring them to enter their email address.
If a visitor lands on an eCommerce website from a link in a newsletter they’ve received from that site, Barilliance can automatically pair that person with their associated email. This solution enables online retailers to identify previously anonymous shoppers without bothering them for information.
“The impact was almost instant for each and every one of the customers that added the pixel to their email blasts,” says Ido Ariel, Barilliance co-founder. “On average, implementing the Booster feature has not only increased the number of the cart abandonment emails sent out by the retailers, but has tripled the Dollar value of the recovered sales,” he adds. “Rarely does one feature have such a direct impact on conversions, as in the case of the Triggered Email Booster,” he summarizes.