Using Employees as Content Creators
Markr has unveiled a new employee advocacy management solution called Brand Commandr.
With the solution, brands and agencies can monitor and manage their social media channels’ content from multiple locations via pre-selected editors or social media managers. Traditionally, employee advocacy tools focus on one person sending suggested posts to employees. Brand Commandr, on the other hand, offers two-way communication that allows employees to suggest content and receive back sharable suggestions.
In fact, Brand Commandr provides users with a built-in approval process that works in real-time to ensure employees can safely share work-related posts. It also allows brands to turn every staff member into a brand advocate and content creator, while still maintaining a unified voice.
“We wanted to create an employee advocacy platform that empowers employees in multiple ways,” said Markr co-founder Joe Collins. “Your employees are often your biggest fans, so we created a tool that lets brands tap into that but also lets employees be engaged in the content creation process.”
Markr’s existing feature set allows users to edit photos and videos quickly, as well as overlay visual-hashtags and include logos to create branded user-generated content (UGC). With Brand Commadr, the photo and video is then sent to the brand’s editor or “social boss” for approval. Once the post is edited and approved it is sent back to the original creator to post on the approved channels, which can be either a personal or company Page. Moreover, all suggested content is saved to a central Dropbox so editors can reuse any posts.
“What we’ve seen is that brands and companies have difficulty monitoring and filtering employee-generated content posted to their social media channels,” said Markr Co-founder Josh Basinger. “You see companies having to address inaccurate or inappropriate content that is inadvertently posted nearly every day in the news. We’ve put a lot of time and energy into constructing a platform that increases collaboration and engagement while reducing risk.”