Using Social Engagement to Rank Retail Photos
Images are everything in social media, and in retail.
Knowing this, marketers and retailers invest in photography services and technology in hopes the right images will elicit more clicks and, thus, more conversions. What many organizations are missing, however, is the data to know which photos are actually working to do so.
Social Annex, a social commerce and loyalty enterprise software company, has introduced its Smart Image Ranking Algorithm (SIRA) designed to reduce the headache of organizing and prioritizing large numbers of pictures in a product gallery without any insight into which images are impacting sales. Instead, its algorithm will prioritize images for retail placement based on transactional factors like clicks, revenue, shares, relevant comments and more.
"Social Annex's new Smart Image Ranking Algorithm will revolutionize the impact of images in e-commerce by learning customers' preferences and showcasing the visuals that drive traffic, engagement and sales," said Social Annex Founder and Chief Strategist, Al Lalani.
Providing ample product photos is a tough (and costly) task for most retailers, so SIRA ranks both company and user-generated content (real users with photos of the product in real life).
"Collecting and curating images in today's highly social and mobile world is challenging," said Akbar Jaffer, Social Annex vice president of marketing and products. "Our mission is to provide our clients with the resources to acquire, convert and retain customers. The SIRA will not only increase the amount of time individuals spend on a website, but will also boost conversions by prioritizing the highest quality, contextual images that enrich the online shopping experience."