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Using the Cloud to Power Big Data

Posted on 7.14.2015

Always looking for a way to grow their business, many brands are turning to big data in order to discover consumer trends and behaviors.

Mphasis, a consulting, operations outsourcing and enterprise solutions company, has recently announced the launch of HyperGraf, a big data solution.

A cloud based omni-channel solution, HyperGraf provides users with real-time customer engagement insights by analyzing external data alongside on-site customer touchpoints. Through the generated data users are able to receive location specific information, enabling them to in-turn develop strategies for individual markets, spawn actionable leads as well as drive cross-sell and up-sell opportunities on their various channels.

“We are using natural language processing, machine learning, predictive analytics, streaming data analytics as well as social network analysis to build a better understanding of customer behavior,” said Dr. Jai Ganesh, vice president and head of Mphasis Next Labs. “Armed with this technology, enterprises have the ability to create engaging customer experiences that matter, and offer hyper-personalized products and services that are relevant, convenient and responsive to the customer.”

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