Using Video for Social Engagement
WeVideo, which Website Magazine featured in its recommended list of online video editing platforms, has released a social video engagement solution that enables marketers to put the power of video into the hands of consumers.
The WeVideo solution provides marketers with an embedded video editor to use on their own Web properties for the purpose of generating (or better said, encouraging) customer referrals through user-generated content which can be distributed on and promoting within social media – and it seems as though it might just work.
Marketers invite consumers to create a video using clips, soundtracks and images/graphics that the company provides or that consumers generate themselves. These video-producing consumers can then share their edited videos, spread the word virally through the social media networks on which they participate.
While marketers have not been shy to leverage social media based customer referrals through likes, tweets and shares - video has been almost completely absent. But there are some instances (examples) of the solution in action that might just be reason to explore WeVideo and its offerings more closely.
WeVideo provided its Social Video Engagement solution to K-1, a kickboxing promoter group, to support the K-1 Rising 2012 Contest. K-1 fans entered an online contest by editing video clips of previous K-1 fights and the best videos submitted won ringside seats to the fight. K-1 promoted the event at www.k-1.tv. Check out K1 fans' contest videos.