ValueClick Rebrands to Conversant Media
Digital marketing network ValueClick announced a name change to Conversant this week and will soon roll out what the company is calling the "world's first integrated marketing personalization platform."
Conversant unites five digital marketing leaders launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement and device recognition to deliver one-to-one engagement at scale. ValueClick Media, Commission Junction, Greystripe, Dotomi and Mediaplex will each contribute data, technology and expertise to the new, unified personalization platform.
“The launch of Conversant reflects how we’ve brought together the strengths of each of our businesses to create a unified personalization company,” said John Giuliani, president and CEO of Conversant. “Now with one new brand everyone can see how our people and technology are working together to deliver the smartest personalization strategies and solutions for marketers. Our expertise in digital marketing is unparalleled, and as Conversant, we will lead the future of the industry through personalization.”