ValueClick's ActiveAds in the Wild
Performance advertising network ValueClick announced the availability of ActiveAds.
Through the offering, marketers can display micro-targeted messages in custom ad creative without the need to re-design, re-deploy, or re-manage multiple creative units. The ActiveAds banner ads are dynamically assembled to present consumers a more "relevant" version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.
ActiveAds can be tailored to present an ad based on technical data, like a consumer’s geographic location, or based on context, like the category of the site they are currently visiting. Most importantly, ValueClick clients can tailor creative based on an infinite number of attributes via XML. Over time, you'll see a lot more of predictive, behavioral, and interest-based advertising solutions just like this - so keep your eyes open.
“ActiveAds is extremely well suited for our clients who believe one ad does not fit all. Too long have clients with a wide variety of products been forced to show the same content to all prospects, despite the wealth of data which can be used to improve performance by tailoring ad creative to each individual consumer,” said Bill Todd, general manager of ValueClick Media.
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