Video Ad Rates Drop, Now More Accessible
Average ad rates for pre-roll online video ads dropped 25% in Q4 2008, reports video ad firm BrightRoll. This is seen as a result of more inventory available and a reflection on the current economy. However, overall ad spend on online video advertising is expected to rise in 2009. Estimates from eMarketer predict a 45% increase, to $850 million.
In all, this is good news for those seeking exposure through online video. More inventory means cheaper rates, making online video attainable for more Web professionals. That said, Brightroll still sees video advertising as being overpriced.