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Video Ad Spending Soars

Posted on 11.13.2012

Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix.

A new report from Adap.tv indicates that online video ad spend rose 27 percent in 2012 and is expected to grow another 20 percent in 2013. If spending increases in one channel, it has to go down in another of course and broadcast TV, Cable, Print and Direct response channels all suffered.

Below is a video of Adap.tv President Toby Garbiner discussing the report, but here are two additional highlights from the research study that caught our attention:

- Real-time bidding via DSP's, and interest in private exchanges tripled in Q3
- Fill-rates for publishers are up an average of 19 percent over last year.
- Available inventory is up 67 percent from 2011
- CPMs are up an average of 12 percent from 2011


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