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Video Analytics with vidIQ

Posted on 2.28.2013

Video remains one of those areas of immense, yet relatively untapped, potential. One of the reasons may just be that few (if any) solutions exist that assist brands in maximizing their exposure. That will likely change however with Website Magazine’s Startup of the Week – vidIQ.

The SaaS-based enterprise-level audience development suite is designed to help YouTube marketers increase their views and subscribers.

What makes the vidIQ platform so interesting from a brand marketing perspective is that it incorporates most, if not all, of the essential elements of a successful video campaign. The platform offers a database of relational YouTube search trends that recommends the best tags, listening tools to help accurately identify influencers, an analytics engine to break down viewer and engagement metrics, automation mechanisms for scheduling videos at the optimal time, and collaborative workflows so marketers can work with other members of their team.

vidIQ already successfully manages over 10 billion views, primarily serving agencies, larger networks and global brands, including AOL, Mondo Media, and Revision3.

“As YouTube’s popularity continues to skyrocket, it has become a critical destination for brands to engage with their audience. And, as YouTube has let us all know, ‘Audience development is equally as important as great content.’ CMOs and social media managers who use our suite are thrilled that they finally have a tool in their arsenal that allows them to double down on YouTube and drive real growth,” says Rob Sandie, CEO and Co-Founder of vidIQ. "This is a watershed moment for online video, and our tools ensure vidIQ’s users won’t be the last to arrive at the party.”

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