Video-Based Usability Testing for the Enterprise
Usability and remote testing platform Userlytics released an enterprise version of its interactive testing solution this week.
The enterprise-ready platform will provide an executive summary of key events and comments which are linked to the relevant video and timelines. Enterprise users can also download the composited “Video in Videos” (ViV) – video of the tester synched with the video of their onscreen activity – for use in presentations and internal media, and be able to annotate each participation video to highlight important user feedback.
“Despite the wealth of available metrics, marketers and designers are faced with a qualitative blindspot when it comes to analyzing the success or failure of a campaign or digital property,” said Alejandro Rivas-Micoud, CEO of Userlytics. “They may know the click-through rates of various demographics for a particular ad or the abandon rate on an e-commerce site, but they generally don’t know the ‘why’ behind these numbers. With Userlytics, agencies and brands can actually ride alongside as target audiences, in the real world context of their home or work, interact with ads, videos, applications and websites. No other solution provides this type of rich multimedia record of users’ actions, thoughts and feelings or is as easy, fast and cost-effective to use.”