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Uh Oh, The Video (Dilemma)

Posted on 8.14.2007
It looks as though Internet consumers in the U.S are none too satisfied with videos they download.

Market research firm Parks Associates reports that only 16% of consumers say the selection of videos available online is good, and only 13% say video downloads are sold at a reaonsable price. Less than 20% of consumers who have downloaded videos say they plan to download videos again in the future.

The low satisfaction could be attributed to consumers using unlicensed sources such as peer-to-peer networks which offer unauthorized copes of videos, which are generally of a lower quality.

People don’t see a reason to use video downloading services,” said John Barrett, director of research at Parks Associates. “Sure, it saves a trip to the video store, but it takes longer, looks worse, and you end up watching it on a 17” screen. No wonder consumers are dissatisfied with the experience.” He noted that niche markets will emerge, but mainstream consumers will remain lukewarm about the video download experience.
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