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Video Encoding Solution for Roku Developers

Posted on 11.05.2011

One of the Web's largest video encoding services has announced that it is making it significantly easier for developers to create video channels for the leading streaming platform Roku.

Because Roku is an open platform, anyone can create a content channel for the Roku Channel Store. Using the Roku SDK, developers can create anything from a basic free VOD channel to a full-subscription movie service. Now, the process for creating a video channel is even easier with five pre-tested presets provided by to output Roku-compatible video: an HTTP live streaming (adaptive bitrate), and four MP4 outputs in HD and SD formats at: 800, 1200, 1800 or 2700 kbps.

All five Roku presets adhere to Roku’s specific encoding guidelines. Preparing videos for Roku is streamlined by using one of the five Roku presets on Developers simply choose a preset and set a destination location for output files.  Output files can be sent to any location.

“’s pre-tested presets provide Roku developers with unmatched speed and scalability,” says Jim Funk, vice president of business development at Roku. “And, with’s cloud-based video transcoding service, it’s now easier than ever to create a video channel for the Roku Channel Store.”

Roku now features more than 300 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. Recently launched channels include, AOL HD and

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