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The Rise of Webmercials

Posted on 2.21.2006

One of the many benefits related to the increase of bandwidth on the consumer level is that video can finally play an important role in Web strategies. Marketing departments at companies large and small are salivating and readying their own video content. Why? Video (and their related cousin Webmercials) presents not only a great way to add dynamic content on your site (which in the future may be indexed by search engines) but can provide content for users on an educational, informational as well as a commercial level.

A email from Salim over at XLstudios Monday morning caught my eye and I've sort of been waiting to post about it. Design firms would be wise to listen in. One of the biggest challenges for websites is engaging their visitors. Video provides such an ability but it can go even further. Why not use video as a demonstration tool? Why not use video as a testimonial outlet? The possibilities are really endless. From the website:

A "Web-Mercial" is a TV commercial that plays on your website. Think of the typical web surfer - they scan through your text and then click out of your site and in most cases, click directly into your competitor's website. Chances are, the reason they left is because there was no compelling reason to stay. Your site was lacking that certain "zing factor" that stops visitors in their tracks and prompts them to make a buying decision. Web-Mercials allow you to sink your talons into the fickle and short attention span of the potential buyer. Web-Mercials allow you to build instant credibility as you wow visitors with a premium quality and informative TV commercial on your website. Major companies are flocking to this new technology because of its high success rate in keeping visitors at their site and its proven ability to convert skeptical visitors into enthusiastic buyers. Corporations such as AT&T, Honda, Pepsi, McDonald's, Sprint, Sony, Nokia and IBM all use Web-Mercials on their websites.

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