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Video is So Yesterday, Answers are the Future for Google

Posted on 10.22.2014

Remember when all those Internet marketing guru's were touting the power of video as a means to capture the attention of users? It wasn't really that long ago and while it did seem to work for quite some time (years actually), search engines perpetually modify their approach to displaying the information they've managed to collect. That means you need to stay in the know about what's happening on the search results of popular engines - namely, Google.   

Search Engine Roundtable recently reported on a thread over at Black Hat World wherein the post author suggested that 68 percent of videos have been removed or demoted in Google's search results. A review at Mozcast SERP Features data confirms that there has been a slight decrease over the past month. If you've been relying on video to drive website traffic and brand awareness, now would be an excellent time to check your website stats (and, of course, the number of video impressions received over the past month).

Based on that same Mozcast data, it seems video might be somewhat deprecated now in favor of other Google SERP features including News (which experienced an 8 percent increase in the same time frame, or the Answer Box. Many users today are encountering Google's Answer Box on a more freqeunt basis and on results that once heavily featured video, pushing that video content farther down the result set often out of consumer view entirely.


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