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Video Saved The E-Commerce Star

Posted on 8.25.2016

What were you doing when the first video was played on MTV? What was obvious at that exact moment was that video was going to play a major role in the coming years and decades.

As the culture changed, consumer expectations followed suit. Audiences and buyers wanted to be more engaged, and demanded experiences to satisfy that end. This drove an incredible amount of interest and investment over the years but success with video initiatives is still difficult to achieve for most enterprises. Fortunately, technologies have emerged (like those listed within Website Magazine’s 2016 Digital Video Toolbox) and others being made available through partnerships to truly make video a core component of the e-commerce marketing and experience stack.

E-commerce solution 3dCart, for example, recently announced a partnership with Render FX, a plug-and-play motions graphics maker.

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Render FX’s technology enables SMBs to create motion graphics videos for their websites, social media profiles and other online marketing channels. The partnership will essentially provide 3dCart’s merchants with access to hundreds of video designs through RendrFX’s marketplace as well as over over 2,200 customizable inputs. After selecting a motion graphics video template, customers will be able to enhance their videos by adding their own video content, images, and audio, with the option to use the company’s royalty-free library (which contains over 500,000 royalty-free items) of stock graphics, images, and audio.

3dCart certainly isn’t the only e-commerce platform embracing video (or technology partnerships which make it possible). Last year, Zap EB released an iOS app that enabled eBay sellers to create and distribute videos from their mobile devices. Clearly, there’s a trend toward video and it is definitely exciting to see so many platforms find create ways to embrace the trend.

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