Vidyard Brings Video Engagement Tracking and Analytics to Act-On
Video marketing and "sales enablement" solution Vidyard has launched an integration with marketing automation platform Act-On.
Act-On users now have the ability to track video viewing activities of their contacts across distribution channels, leveraging the resulting video engagement data to drive qualified leads and help move those leads through the sales funnel more effectively.
Act-On users can track which videos each contact has watched and how long they remained engaged in the message. By pushing this data directly into contact records within Act-On, marketers can enhance lead scoring and nurturing programs to better qualify prospects and increase conversion velocity.
"Online video is an important part of Act-On's own digital marketing mix, and as a Vidyard customer, we have seen tremendous value in leveraging the technology to track the viewership and engagement our videos receive across channels," said Atri Chatterjee, Chief Marketing Officer at Act-On. "With the Vidyard integration, our customers now have the ability to see which videos their prospects are watching and use that data to better nurture and convert customers. It's about giving our customers access to the right data to make smarter marketing decisions."