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Monitor Email Video Metrics

Posted on 10.23.2012

Email marketers can start monitoring how their subscribers interact with videos thanks to the Email + Video widget from StreamSend.

The email marketing provider’s widget helps marketers identify their video subscribers and monitor how their videos are being shared. Additionally, the widget can be leveraged to add list building and a call-to-action button to any video, which is a less expensive method than building this capability directly into the video production.

“Video channels need to know who their subscribers are, and where their videos travel online, so that they can better target and add value to their customer communications,” said Dan Forootan, president of StreamSend Email Marketing. “Earlier methods have been expensive and inflexible. With our widget capability, they can get to know their audience, and messages can be tailored to changing customer preferences, while costing way less.”

Businesses can drag and drop the widget for any existing video, including YouTube videos, and then configure it for sending. By sending a video through email, it has an increased chance of being shared by subscribers on social networks. Furthermore, businesses can add a form to videos in order to encourage subscribers to respond.

It is also important to note that since StreamSend allows subscribers to watch videos within the email, all of their behavior will be available and trackable, which helps marketers optimize future messages according to subscriber likes and dislikes, while also building response rates and increasing the value of their messages to customers and prospects.

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