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A Different Angle on Product Views

Posted on 11.20.2011

Ever had someone tell you not to touch something? Of course, immediately you want to touch it. 

This holds true for online shopping, too. While many consumers will browse products online, others want to physically touch or hold the items they are considering purchasing in order to view them at all angles, and this is especially true for products such as clothing and accessories.

It is clear to see that along with the advantages that come with online shopping, like convenience and the avoidance of long lines, there are still many disadvantages that can deter customers from committing to a purchase – such as limited options for viewing products. Fortunately, merchants can remedy this problem by choosing a solution that allows consumers to interact with and view their products from all angles.

Below are some additional product-viewing solutions for merchants:


The Fluid Experience provides dynamic imaging for ecommerce sites, which allows consumers to interact with the items that they are considering for purchase. With this platform, merchants can provide a 360-view of their products, or offer zoom, color changes, multiple views and more. It allows shoppers to get as close to your products as virtually possible through a browser. Furthermore, upgrading current product images can increase conversions because consumers feel like they have seen all aspects of the products that they intend to purchase. This solution integrates with a merchant’s current back-office system, and does not require training or IT involvement to manage.

Magic Toolbox

Magic Toolbox offers many different image tools for websites, including 360-views, zoom, magnifiers and more. With the Magic 360 solution, merchants can display rotating products and 3D spinning which are made from a set of 18 or 36 photos. This solution uses JavaScript and has been optimized to work on iOS and Android devices. Additionally, merchants can choose from other solutions that Magic Toolbox offers, including Magic 360 Plus. Like Magic 360, Magic 360 Plus features a smooth spin, but also allows users to zoom into desired areas of products.

3D Rev

This solution allows merchants to provide views for every angle of a product. To create the rotating image, each product requires 32 photographs, in which Flash then uses for animation. The company also offers cropping and various backgrounds, and will even take high-quality still photographs that merchants can use for the Web or in print. The company claims that the 360 technology will maximize product sales, inform visitors about products, make products more interesting and give merchants an advantage over their competition.


This Polish company rotates products from many industries, including clothing, sports equipment, children's toys, furniture, electronics and more. Unlike some of the previous options, Orbitvu does not use Flash. Instead it uses high-quality images that can be stopped during rotation, and zoomed into if desired. Furthermore, the company customizes how each product will be presented for each specific client.

Web Rotate 360

This company photographs your products in its studios and then blends the images in order to create a digital rotation. The technology helps boost sales and reduces returns. Furthermore, the solution can incorporate animation for parts that move, open or detach. Website integration assistance and consultation is also included in the quoted price, and additional product images can be taken for product catalogs or other materials.


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