Viglink and the Future of Monetization for Publishers
VigLink, a performance marketing/advertising platform, recently announced it has raised $18 million in a Series C financing round, led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First Round Capital and additional investment from Correlation Ventures and Silicon Valley Bank. Eric Wiesen, a General Partner with RRE Ventures, will join the VigLink Board of Directors
The VigLink Publisher Network now serves more than 10 billion pageviews a month and represents publishers including such media brands as Elle, Road & Track and CNET - as well as numerous independent bloggers, forum owners and mobile apps. More than 35,000 advertisers currently work with VigLink including eBay, Amazon, Nike, Nordstrom, Hilton and Best Buy.
"VigLink has focused on enabling content creators to capture the value of the influence they drive through media such as blogs, editorial, enthusiast communities and social platforms," said Oliver Roup, Founder and CEO of VigLink. "We've seen that VLX dramatically changes the yield of in-content links. This new capital will allow us to also empower advertisers with tools to unlock that value."