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Viralheat Gets Smart with Social

Posted on 2.04.2013

Social media marketing platform ViralHeat has launched Smart Stream, a unified, Web-based social management, monitoring and analytics application built exclusively for brands.

Smart Stream enables marketers to use one platform to manage and monitor all connected accounts and keyword searches. Users have the ability to customize smart filters to view relevant brand mentions by keyword or hashtag from a variety of sites, including Twitter, Facebook, Pinterest, LinkedIn, blogs and YouTube. Moreover, users can engage with their audience directly from the stream via replies, comments, retweets and more.

“Social media management tools are not tailored to the way social media managers work. Most social media managers spend too much time bouncing back and forth between tools to manage multiple social platforms,” said Vishal Sankhla, co-founder and CTO of Viralheat. “Viralheat’s Smart Stream gives social media managers a suite that allows them to gain a complete understanding of their social media performance within minutes, along with the insights to take action right from the Smart Stream. This new version is completely focused on helping social media managers meet their goals around brand awareness, customer satisfaction and customer acquisition.”

Additional enhancements to the Viralheat platform include a redesigned analytics dashboard and user interface, targeted publishing functionality and personal Facebook account publishing. It is also important to note that Viralheat provides its users with detailed reporting and analytics across Twitter, Facebook, Pinterest, YouTube and the social Web. In fact, the tool's built-in sentiment analysis identifies mentions as negative or positive, while also allowing users to manually change a sentiment if necessary. Furthermore, the platform identifies potential sales leads and packages them in a downloadable Excel or CSV format, which can be imported into a CRM.

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