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Virtual Fitting Room PhiSix Acuired by eBay

Posted on 2.19.2014

eBay has acquired PhiSix, a company which creates 3-D models of clothing from photos and pattern files.

“PhiSix’s technology enables consumers to understand the fit and movement of clothes in an online shopping environment,” said Steve Yankovich, vice president of Innovation and New Ventures of eBay Inc. “Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers.”

The PhiSix solution will likely be integrated across the entire eBay portfolio of services, wherever it might be useful for consumers to see how clothes fit, look and move in different environs without actually putting them on.

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PhiSix was founded in 2012 by Jonathan Su, a former Intel research scientist who received his PhD in computer science from Stanford University. “This is an exciting opportunity for us to bring PhiSix’s expertise to one of the world’s leading commerce platforms,” said Su. “We believe today’s acquisition will help us better scale our expertise and meet the needs of digitally-minded shoppers and create new customer experiences for the eBay Inc., portfolio.”

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