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Virtual Gifting with Viigii

Merchants who are able to successfully differentiate their shopping experiences are those who will be able to thrive in the future, and they are actively looking for any tactic to help them accomplish their objectives.

Viigii, an eGifting app, which launched out of beta in March 2017, could be just what Internet retailers are looking for to differentiate their digital presence. The e-commerce service, which is now available in the Shopify app store, allows gift-givers to connect with their recipients (those receiving the gift) by sending an interactive virtual preview while the gift is in the mail (see video below for details).

“It’s simple and fun to use,” said viigii CEO Lori Konsker . “Once an online retailer installs viigii on their website, their shoppers have the option to ‘send as a gift now’ at checkout. An interactive reveal of their gift via email or text along with a personalized message is sent to the recipient, while the gift is in the mail.”

Gifting solutions of this type provide a great number of benefits to retailers including reducing cart abandonment and increasing customer satisfaction as well.

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