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Visa Coming to a Checkout Near You

Posted on 5.20.2015

It seems Visa Checkout is picking up some digital steam in the one-click payment race.

The payment services announced several new merchants including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma in the U.S.; Pizza Hut, Ticketek and BONDS in Australia; and Indigo, Roots, Running Room and Simons in Canada, will be using the service.

Internet retailers should really begin to pay attention to the online checkout services like Visa Checkout. A new report from comScore found that Visa Checkout shoppers convert to online buyers at a rate of 69 percent. This is likely because Visa Checkout customers complete online transactions faster than other shoppers who have to re-enter card and shipping information every time they want to purchase in the traditional check out flow. What's more, enrolled Visa Checkout customers were 66 percent more likely to complete a transaction than customers who had to enter billing and card information in the traditional checkout path. Couple that with the fact that the average order total placed with Visa Checkout was 7 percent higher than orders placed on retail and travel sites with other payment options, and it's sort of a no-brainer.

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“With screens and keyboards getting smaller and smaller, checking out online must be incredibly simple and easy,” said Sam Shrauger, Visa’s senior vice president of digital solutions. “Visa Checkout offers just that – a fast, easy way to check out in just a few clicks without filling out endless form fields. The early response from consumers and merchants for Visa Checkout has exceeded our expectations and increased our commitment to seeing its acceptance and usage continue to grow on a global scale.”

Visa is also continuing to expand the Checkout brand thanks to some creative co-marketing partnerships. Pinterest, for example, just announced that Visa Checkout will be among its initial launch partners for its new ad format - The Cinematic Pin. The new format includes motion in the Pin which is controlled by the user. When a user scrolls, the image moves (which enables motion-based storytelling). Virgin America and Crazy8, a Gymboree Brand, will be among the first Visa partners to utilize Cinematic Pin with Visa Checkout.

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