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Visa Simplifies the Checkout Process

Posted on 7.17.2014

Visa wants to simplify the online checkout process, as the credit card company has launched a PayPal-like online payment service called Visa Checkout.

Visa Checkout enables consumers in the U.S., Canada and Australia to make online purchases on any device in just a few clicks. To use Visa Checkout, however, consumers first need to create an account. The account can be connected to any Visa debit or credit card, as well as other branded cards. Once the account is created, consumers can checkout wherever Visa Checkout is available (on PCs, mobile devices and within mobile apps) without having to re-enter payment or shipping information and without leaving the merchant’s website. In fact, consumers simply need to enter their usernames and passwords to complete the payment process.

“As people around the world spend more time and money online, particularly using mobile devices, they are demanding a fast, secure and frictionless way to shop using the payment cards they already know and trust,” said Charlie Scharf, chief executive officer, Visa Inc. “Through insights provided by our cardholders, financial institutions and merchant partners, we designed an online payment experience that continues to deliver on this promise, bringing us closer to the simplicity and speed of the ‘swipe’ in the online world.”

It is important to note that Visa Checkout replaces the V.me by Visa service, which was first introduced in 2012. At launch, merchants already offering Visa Checkout include Neiman Marcus, Pizza Hut and United Airlines, to name a few. Additionally, more than 180 financial institutions and organizations around are participating in Visa Checkout, including Bank of America, Chase and Wells Fargo Bank.

“People aren’t looking for another wallet - they just want a simpler way to pay online, particularly on mobile devices, and that’s exactly what we designed Visa Checkout to do,” says Sam Shrauger, senior vice president, digital solutions, Visa Inc. “And for merchants and financial institutions, we’ve made Visa Checkout easy to implement and added advanced security features to help reduce the risk of fraud – all with the strength of the Visa brand behind it.”

Those who are interested in implementing Visa Checkout into their e-commerce site can learn more about integration on the Visa Developers website. Plus, Visa has launched a mobile SDK that allows developers to implement a native in-app checkout experience for iOS and Android-based devices.

                                 


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