Visual Analytics for VoC Data

Audience research solution iPerceptions has released a rather interesting solution that will enable its users to dig more deeply into their Voice of Customer (VoC) data in order to better understand the customer experience.

The new "Advanced Exploration" feature allows marketers to leverage the power of visual analytics and business intelligence solution Tableau to perform analysis of their VoC data to uncover insights.

Customers of iPerceptions will now be able to create reports (with 24 different chart types to choose from and custom colors to match branding), share unlimited viewer licenses, subscribe to automated emails, and get insights tailored to their specific needs. 

"In order to improve the customer experience, you need to understand the story behind your metrics and this requires a powerful reporting feature that allows you to quickly drill-down and extract pertinent findings," said Joshua Zimler, Product Director at iPerceptions.

"Advanced Exploration improves the ability for iPerceptions' clients to uncover the hidden insights of their Voice of Customer data by leveraging Tableau's sophisticated Business Intelligence features without leaving the iPerceptions Platform."

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