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Visual Context with In-Page Analytics (Beta)

Posted on 10.17.2010

The problem with website analytics software is that it is developed with "number crunchers" in mind, making it nearly impossible for the rest of us to "visualize" how visitors are navigating and using website pages. If you realize the importance of understanding analytics but struggle with gathering the essential insights, your problems (if you're a Google Analytics user) has been solved. 

Google has released a new feature into Google Analytics dubbed In-Page Analytics - which enables users to see their GA data superimposed on their website as they browse. 

The report, which is available within the Content section of GA acounts, will enable you to see if your page layout is optimal for what you want users to accomplish on a page (are they seeing the content you want, are they finding the content you want, are the calls to action strong enough, etc.) by showing - instead of telling - which links are getting clicked. 

The beauty of In-Page analytics is that it can be navigated like your own site. Once you click on a link from a page, when the new page is loaded the data will be shown for that page. The report includes support for image maps and advanced segments.


Video from Google Analytics:

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