Visual Product Recognition Gets Automated

Consumer engagement marketing SaaS platform Offerpop has partnered with visual product search platform Slyce - and things are about to get automated.

Brands using the Offerpop platform will be able to encourage customers to share product photos through Instagram, Facebook, and Twitter, and automatically match products within user images to the brand's product line (making the user-generated content shoppable).

"There's no question, the ability to make user generated content shoppable is incredibly powerful for retailers, said Slyce CEO Mark Elfenbein.

"The work and cost incurred in staging products for marketing photography is substantial. If customers can be incentivised to become advocates of a brand, submitting their own images of products within great environments - and if those products can then be purchased seamlessly by others - that is a major disruption."

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