Visual Search Comes to Pinterest

Pinterest is introducing a new technology that will enableusers to search its site without using text.

Search requires words, but it is not uncommon for users/consumers not to know what it is they are looking for (which makes traditional search impossible). Say, for example, that a user sees attractice lamp in an image on Pinterest but they don't know the name of the style of that lamp so they end their investigation. Not anymore, thanks to Pinterest's new visual search.

Using Pinterest's new tool, users are able to tap the search tool in the conrer of images and select the part of the Pin they are interested in. Pintest will then show Pins just like it. Users can even filter their "visual search results by topic so they can find what they are looking for. .

The new search tools will be available on both desktop and smartphones.

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