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Visual Web Analytics in 3D from Impact Engine

Posted on 9.01.2009

Advertising technology company Impact Engine released a new analytics module which enables clients to render graphical representations of ad and campaign performance... in 3D.

According to the release: "The Analytics Module compares impressions, click-through's, click through rate, average and total time with ad. Clients can select and compare performance across multiple ads, ad variations, and campaigns, as well as across a multitude of dates and date ranges. The Analytics Module also offers 3D graphing, enabling clients to present campaign performance analysis in a visually compelling format that quickly makes sense."

"The introduction of visual analytics into the Impact Engine platform represents another giant leap in optimization capability for our clients," Bryan Depew, VP Product Development, said. "Just hours after the release, clients have been calling in informing us they are making the Analytics Module a cornerstone of their client retention strategy."

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