Visualize Web Performance Data with Custom Charts
Data, especially big data, can be difficult to analyze for even the savviest digital marketers. Fortunately there are solutions available that make it easier for marketers to break down data.
Web presence analytics software provider gShift, for instance, has introduced new custom dashboards and reporting to help marketers better visualize data associated with Web presence performance in both search and social. In fact, custom dashboards enable marketers to select and display the data required to make actionable decisions and track progress. In addition, gShift is introducing data insights, in which captured data will be analyzed and actionable steps will be designed to help marketers boost visibility, traffic, conversions and other user-defined goals.
“CMOs and other marketers have enough big data from their digital marketing campaigns,” says gShift’s cofounder and CEO, Krista LaRiviere, “Now they need to be able to gain insights into where to best focus their attention and resources for optimal ROI. gShift’s custom dashboards will help deliver those insights.”
Data currently available through gShift’s custom reporting framework includes organic keyword positions, average monthly keyword search volumes, share of search, website traffic, website conversions, social signals, backlinks and competitive intelligence. Moreover, gShift’s dashboard framework supports the integration of relevant, accessible third-party data such as analytics, reviews or CRM data.