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Voice Analytics for Intelligent Assistants

Adobe's Analytics Cloud offering is now able to track the performance of voice-enabled intelligent assistants such as Alexa (Amazon), Siri (Apple), Google Assistant and Cortana (Microsoft) among others. 

While this is the company's first foray into voice analytics and helping brands get a better handle on conversational computing, improvements in speech recognition and the corresponding increased adoption among consumers have made the opportunity far too important to ignore apparently. 

Both Amazon and Google have provided some means to understand consumer activity on these devices for some time (although it has been somewhat limited). In April, for example, Amazon began offering voice analytics, and Google is recommending that developers consider the use of voice analytics startup VoiceLabs.

Adobe Analytics Cloud, however, is taking it to another level entirely, providing the ability to combine datasets and track customers across multiple devices (e.g., from Alexa to offline actions) which dramatically increases the likelihood of being able to intelligently track consumers and improve the quality of insights these voice-activated assistant can provide. 

Adobe's solution will make it possible to track user id, intent, number of users, number of sessions, session length, frequency of use, and error rate (which, if you're using Alexa in my house, is pretty high). 

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