Walmart Acquires Inkiru, Predictive Intelligence Platform

Pete Prestipino
by Pete Prestipino 11 Jun, 2013
Walmart Acquires Inkiru, Predictive Intelligence Platform

Walmart, whose CEO recently predicted the retailer would exceed 10 billion in online sales by the end of this year at its annual shareholder meeting, has acquired predictive analytics startup Inkiru.

The acquisition shows, at least in part, at least one way that Walmart (and other Internet professionals) can achieve that level of sales in today's competitive ecommerce landscape. While @WalmartLabs will leverage Inkiru to further accelerate the retailer's big data capabilities for the purpose of site personalization, search, fraud prevention and marketing.

Inkiru is unique in that it combines real-time predictive intelligence, big data analytics and a customizable decision engine. 

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Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.