Walmart & Amazon's Pricing Game Plan
Earlier this month, the Seattle Seahawks won Super Bowl XLVIII by a large margin. Off the field, retailers had their own strategies for winning the big game, raising and lowering prices to incentivize consumers to upgrade their living rooms and even barbecues for the big day.
Indix looked at how the Super Bowl affected prices, promotions and assortment for products in a few categories, including TVs, team merchandise and more at Amazon.com, Amazon.com Marketplace, Walmart.com and Walmart.com Marketplace.
What they found was that the average price of televisions in the price range of $250-$2500 on Walmart.com was $596.33 in the week before the Super Bowl, and remained almost steady until the week after the Super Bowl. Compared to the beginning of January, average price dropped by 2.4 percent in the week before the Super Bowl. On Amazon.com, similar TVs in that price range, dropped by 2.34 percent in the week before the Super Bowl and by 8.28 percent in the week after the Super Bowl.
Not surprisingly, Indix noticed an increase in product assortment for Seahawks player Richard Sherman merchandising gear in Sports and Outdoor category on Amazon.com Marketplace. Compared to the beginning of January, the average price increase on the merchandise was 9.2 percent in the week before the Super Bowl.
More highlights on Indix's findings can be seen below: