Walmart's Vehicle to Take on Amazon
When it comes to the most-visited sites in the United States, Jet.com (ranked 285) - even with its two-day delivery and wide assortment of curated products - is no match for Amazon's traffic (ranked 4) and, of course, sales. With Walmart's recently announced acquisition of Jet.com, however, we may actually have a reace.
The $3 billion deal brings Walmart's traffic (ranked 27) and name recognition to Jet.com, which is one of the fastest-growing e-commerce companies in the U.S. Even working as two distinct brands, the two companies can definitely make up some mutual ground in marketshare, mobile-commerce, omnichannel options, price, selection, fulfillment and more.
“We’re looking for ways to lower prices, broaden our assortment and offer the simplest, easiest shopping experience because that’s what our customers want,” said Doug McMillon, president and CEO, Wal-Mart Stores, Inc. “We believe the acquisition of Jet accelerates our progress across these priorities. Walmart.com will grow faster, the seamless shopping experience we’re pursuing will happen quicker, and we’ll enable the Jet brand to be even more successful in a shorter period of time. Our customers will win. It’s another jolt of entrepreneurial spirit being injected into Walmart.”